Dupe Your Kit
Your digital makeup kit.
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From the community
What people are actually using
Dupe Wins
Drugstore finds that genuinely rival the luxury versions.
Under £20
Everything in this list costs under twenty quid. No compromises.
Holy Grails
Products I will never stop buying. Restock on repeat.
Glass Skin Routine
The exact products that give me that glazed, dewy look.
Gift Guide
Beauty picks worth gifting — all tried and tested.
Gift Guide
Beauty picks worth gifting — all tried and tested.
How it works
From luxury wishlist to dupe discovery
Dupelikit makes it simple to find, verify, and collect your perfect affordable alternatives.
Search a luxury product
Type in any high-end product — a foundation, a lip liner, a mascara. We'll show you what's in our database.
Discover the dupes
Browse community-submitted dupes with similarity scores, shade swatches, finish matches, and price comparisons.
Vote & verify
Tried a dupe yourself? Rate it, leave a verdict — True Dupe, Close Enough, or Not a Dupe — and help the community.
Build your MyKit
Save products to your personal kit across three shelves: Currently Using, Want to Try, and Tried & Tested.
Also worth a look
Swaps to explore
Luxury looks at high-street prices, matched side by side.
Charlotte Tilbury
Matte Revolution Lipstick – Pillow Talk
£29.00NYX Professional Makeup
Soft Matte Lip Cream
£7.99NARS
Radiant Creamy Concealer
£29.00Maybelline
Instant Age Rewind Eraser Dark Circles Concealer
£9.99Rare Beauty
Soft Pinch Liquid Blush
£24.00e.l.f. Cosmetics
Monochromatic Multi Stick
£8.00Why Dupelikit
Beauty intel you can actually trust
Community-powered
Every dupe is submitted and voted on by real users who've actually tried both products.
Editor-verified picks
Our beauty editors personally test and verify the highest-scoring dupes in our database.
Live similarity scores
Scores update in real time as more community members vote — so you always see the most accurate rating.
Multi-currency pricing
Prices shown in GBP, EUR, and USD with direct links to Sephora, ASOS, and Amazon.
Found a dupe worth sharing?
Help thousands of beauty lovers discover the same affordable find. Submit your dupe, rate what you've tried, and build your personal MyKit.
Free forever · No spam · 100% community-driven